☆ ☆ ☆ ☆
Giants and Toys (1958) -- Y. Masumura
Manic black comedy
about the world of advertising from sixties rebel Yasuzo Masumura sees three
caramel companies duking it out for dominance of the candy market. A
bad-teethed pixie is scouted by the World Caramel company to represent them and
becomes a star, betraying her sponsors.
Betrayal is the name of the game here as everyone will do anything to
get ahead, promote their product, make money.
In widescreen with crazy montages, jazzy soundtrack, over-the-top ad
campaigns, a pop-art feel, and scathing prescient insights.
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