Wednesday, 26 June 2013

Giants and Toys (1958)


☆ ☆ ☆ 

Giants and Toys (1958) -- Y. Masumura

Manic black comedy about the world of advertising from sixties rebel Yasuzo Masumura sees three caramel companies duking it out for dominance of the candy market. A bad-teethed pixie is scouted by the World Caramel company to represent them and becomes a star, betraying her sponsors.  Betrayal is the name of the game here as everyone will do anything to get ahead, promote their product, make money.  In widescreen with crazy montages, jazzy soundtrack, over-the-top ad campaigns, a pop-art feel, and scathing prescient insights.


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